*air kisses*
There is this on-going joke between YL, PC and myself about people running up to each other, doing the "Oh, HELLO dah-ling... *muaks muaks* " at the Kancil Awards every year.
Although I didn't see much of that last Friday, the MC made quite a hilarious dig at how pretentious some people can get at the Kancils.
"Kancil Night must be sponsored by Toyogo. Everyone so plastic".
Bwahahahahaha. This, of course, was extra funny for us advertising folk cos DY&R's work for Toyogo, a plastic manufacturer, won big that night. And I could've sworn that in a ballroom of people in t-shirts and jeans (the creative folk), some people appeared in blazing fuchsia gowns, big hair and all.
Sure, some people say it's the advertising equivalent of the Oscars in KL. But really. The glam is all in their heads.
Award shows bring out the worse in a lot of people. Anxiety, insecurities and bitterness simmer in a vat of ego. It has helped my career to some extent (the awards, not the anxiety), but after almost 7 years in the industry, I'm starting to feel a little indifferent. I'd much rather have my self-respect and sanity intact than my name on a certificate.
It was a reasonably good night for me though.
Mostly because I went without expecting anything. I didn't see any of my stuff (apart from the Hard Rock iPod spoof campaign, which was all my partner YK's work really) in the Finalists exhibition outside. So I got myself a beer and allowed a few seconds to wallow in disappoinment before I forgot about it.
That was until JD, my ex-colleague from LB told me that our TREES photocopy sticker was up for something. I missed it at the exhibition cos it was displayed in a little corner. Anyway, it picked up a Merit. Not metal, but I was thrilled because I'd been trying to get that idea bought and executed since 2002. I only managed to get it done right before I left LB last year. It felt good.
The Hard Rock posters picked up Bronzes for single and campaign. Yay! (my partner so terror).
JH picked up a few Silvers for a Traxx.fm radio campaign. Although my name's on the cert for helping out, I didn't think it was right to go upstage for something that's not really 'mine', so I cheered them on from the floor. It's been some time since JH enjoyed the limelight, so she should bask in it, and not jostle for space on stage with so many people.
YL and NK's Petronas Chinese New Year TVC picked up a Silver too. It's the one with Hokkien speaking ladies in an old folk's home. I think it's one of the nicest Petronas commercials ever done. And that's not because they're both such wonderful friends of mine. Hehe.
So that was Friday night, which ended for me with some tea. SW, YL and I had a nice time catching up at the hotel coffeehouse. Much rather have tea than go drink and party with the rest. Must be getting old. Hahaha.
Although I didn't see much of that last Friday, the MC made quite a hilarious dig at how pretentious some people can get at the Kancils.
"Kancil Night must be sponsored by Toyogo. Everyone so plastic".
Bwahahahahaha. This, of course, was extra funny for us advertising folk cos DY&R's work for Toyogo, a plastic manufacturer, won big that night. And I could've sworn that in a ballroom of people in t-shirts and jeans (the creative folk), some people appeared in blazing fuchsia gowns, big hair and all.
Sure, some people say it's the advertising equivalent of the Oscars in KL. But really. The glam is all in their heads.
Award shows bring out the worse in a lot of people. Anxiety, insecurities and bitterness simmer in a vat of ego. It has helped my career to some extent (the awards, not the anxiety), but after almost 7 years in the industry, I'm starting to feel a little indifferent. I'd much rather have my self-respect and sanity intact than my name on a certificate.
It was a reasonably good night for me though.
Mostly because I went without expecting anything. I didn't see any of my stuff (apart from the Hard Rock iPod spoof campaign, which was all my partner YK's work really) in the Finalists exhibition outside. So I got myself a beer and allowed a few seconds to wallow in disappoinment before I forgot about it.
That was until JD, my ex-colleague from LB told me that our TREES photocopy sticker was up for something. I missed it at the exhibition cos it was displayed in a little corner. Anyway, it picked up a Merit. Not metal, but I was thrilled because I'd been trying to get that idea bought and executed since 2002. I only managed to get it done right before I left LB last year. It felt good.
The Hard Rock posters picked up Bronzes for single and campaign. Yay! (my partner so terror).
JH picked up a few Silvers for a Traxx.fm radio campaign. Although my name's on the cert for helping out, I didn't think it was right to go upstage for something that's not really 'mine', so I cheered them on from the floor. It's been some time since JH enjoyed the limelight, so she should bask in it, and not jostle for space on stage with so many people.
YL and NK's Petronas Chinese New Year TVC picked up a Silver too. It's the one with Hokkien speaking ladies in an old folk's home. I think it's one of the nicest Petronas commercials ever done. And that's not because they're both such wonderful friends of mine. Hehe.
So that was Friday night, which ended for me with some tea. SW, YL and I had a nice time catching up at the hotel coffeehouse. Much rather have tea than go drink and party with the rest. Must be getting old. Hahaha.
Labels: advertising
8 wandered by:
~~~~~~~~~~geekchic
akchelli, shryh was there also part of the organizers =) her company was the PR firm organizing it. you saw her? =)
congrats on the awards weina!
adriene
What? I don't remember ever hanging out with you...
YL ;p
Geek: Darn! I didn't know. There were too many people. I had one beer. And that's one beer too many. Hahahaha.
Adriene: Thanks beb. Though it's really no biggy :) What you're doing in Japan is heaps better than what we're doing here.
Yuen Li: You and at least 5 other people I know :P Haha.
:) Well, saw you on stage. Congratulations!
nutty... DAH-leeeng... u look warn-der-fulll *muak muak*
CONGRATS FOR YOUR WINS! got rub ur cert in the disapprovers face or not?
:D
and out bread! u forgot our cheap 50%-off-bread-that-tasted-awesome-simply-cos-its-cheap!
so THIS is the function you were at last fri when i sms-ed, eh.
CONGRATS!!!
Cyn: Thanks beb. Where were you? They should have an ex-Nagarian section outside so that ex-colleagues can meet up and chat!
Yules: Oh! Yuelikins, your tannn looks di-vine! *muak muak* BWAHAHAHAHAHAHAHAH!
Didn't rub cert in you-know-who's face, but I told him it picked up something! Hee hee hee. Must ask JD to order cert for me! But they selling for RM80 each! OBSCENE LAH!
How could I forget to mention the good deal we got on those GOURMET breads from the coffeehouse! My Walnut Rondo bread was REALLY GOOD! All for RM3.15 after discount! Perfect with just butter. Super ons!
Snowie: Yup! That was it! Didn't help that my voice was still koyak so I couldn't really talk. On top of all the ruckus around me at that! :)
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